Podcast Episodes

A lot of clients see friction, tension, and negativity as bad. And it most certainly can be. But it can also be good — maybe even essential — for the work. This episode of the Clienting Podcast talks about friction and how to use it to your advantage, both in your relationship with your creative… Continue reading 81. The Friction Episode.

As marketers, we can’t do everything ourselves. Which means, we are only as strong or as effective as our extended contact list. This episode of the Clienting Podcast will help you consider some of the relationships you should foster and maintain in order to get some specialized work done. Because no one wants to scramble… Continue reading 80. Who’s in your Rol-O-Dex?

I guess this is a good episode for clients who want to inflict mental anguish on their creative teams. Or those who wish to do the opposite. Hopefully the latter. Either way, this episode of the Clienting Podcast is all about the little things clients do to drive creative folks completely bonkers. Your feedback and… Continue reading 79. How to drive a creative person cRaZy…

This (repeat) episode is stuffed with good info. My friend and collaborator, Michael Fagan, directs humor, which is one of the hardest things to do well. In this episode, we talk about different kinds of humor, how directors take a good script and make it great, working with good actors, and what clients can do… Continue reading 78. (Repeat) Director Michael Fagan

In this episode of the Clienting Podcast, I recommend a long list of books any client (or creative leader) should have on their nightstand. (Hope you have a big nightstand.) Let me know if you have any personal recommendations. I have a big nightstand myself. Here’s the list of books we talk about: Predictably Irrational,… Continue reading 76. Book recommendations.

In this episode of the Clienting Podcast, we walk through a hypothetical job and get to see how the sausages are made. We talk about why some things take more time in a creative service firm than they should. We look at the reasons why some agencies and design firms have a complex process while… Continue reading 75. The Process Episode

Clienting is moving to a bi-weekly format (Every other week, not twice a week!). And to make up for the lack of fair warning and for the 28 people out there who were worried that I had fallen into a well or something and were wondering where the latest episode was, here’s a repeat of… Continue reading 74. Repeat: The good input episode

Hey, we are kicking off a new website project here in the SAND studio and I thought it would be a good idea to bring the listener along on the planning process. And that starts with a checklist. In this episode, we discuss content management systems like WordPress, Wix, Drupal, and Squarespace (but there are… Continue reading 73. New Website Checklist