Podcast Episodes

For a lot of clients, this is second nature. But many clients put their effort into the approval process instead of providing good input up front. This episode goes into some detail about the elements of sound input and the questions you may want to ask and answer along the way. Transcript: Hey, there it’s… Continue reading 10. Good Input

This is a question that is good to ask an ad agency or design firm you might be looking to hire. Very few will have a satisfying answer to this question, but any answer will tell you a lot about the kind of firm you are talking to. This episode will help you cull the… Continue reading 9. What’s your creative philosophy?

In this episode, we talk a little bit about the psychology of billable hours and why some agencies bill by the hour and some do not. We touch, briefly on value-based pricing, blended rates, and why you might want to pay more per hour for a freelancer when less expensive options are everywhere.

When it comes to the creative rules of engagement, there are a special set of unwritten rules around providing feedback in a production setting — either in a recording studio or on a film/video set. I recently spoke with industry veteran, Andy Lerner about some things to keep in mind about feedback that can help… Continue reading 7. Providing feedback in a production setting with Andy Lerner

Here we talk about the four kinds of respect that are critical to the client-agency relationship. And, of course, it goes both ways.

Director of Content and Production at Land O Lakes, Tim Brunelle talks about the difference between in-house and agency life, risk, process, bravery, and more.

There are lots of good and bad clients out there, but what are some of the traits of clients who are so esteemed, respected, and beloved that their creative partners would walk through fire for them?

In a world where mediocrity sometimes appears to be winning, here are a few things to look out for in your creative service firm to be sure they are a keeper.

What you can expect from the new Clienting Podcast. Comments and questions, encouraged!

A discussion about why asking your design firm or agency for spec creative or free favors will be costly in the long run.