/
RSS Feed
In this episode, we talk about a few of the many cognitive biases and mental heuristics that often cause our brains to do the wrong thing in the marketing world. Both creative folks and clients. These are good things to know so we can all be aware of how our brains are not our friends and resist the hard-wired nature of our thinking in an effort to do good work. We talk about how our crazy caveman brains work, and I manage to tick off cat people, consumers, and cockroaches. There’s a first.