Part two of my conversation with strategist, author, and speaker, Peter Wilken. Peter is a world-renowned brand strategist, author, speaker, and Brand DNA Guru. He has been described by clients as a constructive disruptor, and is known by many as ‘The Dolphin Brand Man’.
Peter helps give CEOs and their leadership teams clarity and confidence in the strategic decisions they make to set the direction for their organizations, inspire their people, drive change and build a stronger brand.
In a future that is unpredictable, complex, and uncertain, he helps ‘lift the mist’. He does this by providing a robust foundation on which to make good choices — combining the discipline of a proven, trademarked Brand Centered Management™ 4Ds process, with creative thinking and a curated selection of tried and tested strategic and creative tools.
Says Peter, “The heart of brand strategy is helping leaders define the positioning and purpose of their organization or brand – their DNA. This becomes a guiding beacon for everything their organizations do and say.”
Join the waitlist to be part of the Lighthouse Brand Strategy DNA Blueprint course mentioned by Peter in this interview: Here.
Get in touch with Peter:
Email: peter@dolphinbrandstrategy.com
LinkedIn: https://www.linkedin.com/in/peterwilken/
Speaking engagements: peter@peterwilken.com
Web: https://www.dolphinbrandstrategy.com/
His book, Dim Sum Strategy