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The irony is not lost on us that it requires two whole podcast episodes — maybe more — to discuss something that is called a “brief.” But, you know what? If we can get the creative brief right, then the creative team is far more likely to deliver something that you will like, than if we offer them a half-baked brief or no brief at all. In this episode, we discuss what a good brief is, who should write it, and a few of the critical things to build into your brief. And be warned: fortunately, or unfortunately, this episode is not brief.