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One of the ways to tell a good agency from a great one is by learning about the agency’s process. Is it inclusive? Is it democratic? Does it take into consideration the needs of clients? In part one of my discussion with Jennie Moore of Wong Doody, we get into that as well as some ways things can go wrong in the creative process, but in the right way. Is that confusing? Good. It will all make sense when you listen to this episode. Part two will drop Wednesday the 18th, 2023.