What makes good copy good? In this podcast, I go into the nuanced criteria for good copy in a little bit of detail. I also strangely go off on a tangent on ChatGPT, SEO and about how, when the robopocalypse comes around, I’ll go underground and become a rebel cyber killer, kicking robot butt and taking serial numbers. And likely eating canned dog food. But that only lasts a short time and then we get back into the important subject of what makes good copy really good. Oh, and I also share a little too much about how much I love and admire Elizabeth Gilbert who is freaking brilliant. But really, a good 90% of this podcast is purely about how to read, write, approve and recognize good copy. I promise. (Robots do have good reason to fear me, however. Just saying.) Also, warning, there are a few curse words in this episode, so when we start talking about general contractors and hammer tackers, cover the little one’s ears.