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There was a time when you could expect to see a lot of great ads during the annual airing of the Superbowl. Now, not so much. This year’s ads were uniformly bad, or at least well-made but fatally flawed in some way. (I’m looking at you, Jesus) with a few notable exceptions. And at an average of $7 million dollars per minute, that’s a lot of wasted ad spend. This podcast pulls no punches and provides a blueprint for clients and marketers who think that they might want to create an ad next year.