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In part 3.5 of our four-part series (math is not my thing), we talk about visual identity in a different context: the brand style guide. As a client, you can get a lot of value from style guides. Either the ones already created by designers or practitioners you may want to work with (what better way to understand how they think than to reverse engineer a previously created style guide?) and also to have a tool that serves as a blueprint for your newly minted brand. If you dig it, please review us on the Apple Podcast App or Spotify. (If you don’t dig it, let us know, and please no one-star reviews. We don’t want to have to leave a flaming bag of dog poo on your doorstep.)