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Often, people in the creative service business use terms that you’ve never heard before. And even more often, clients use a number of terms incorrectly. Which makes us creative people snicker behind your back. Sorry. But it’s true. So here is a handy glossary of terms commonly used (and misused!) in the ad, design, and PR biz that you can use to impress your agency pals. How fun! I can’t wait to hear you use “Rubylith®” in a sentence! If you dig this podcast, give us a great review on the Apple Podcast App and we will be so grateful.