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This sounds like the dumbest idea for a podcast episode, I know. How can an episode on deadlines be over 34 minutes?? I thought that, too! But deadlines, believe it or not, have an outsized impact on the quality and the cost of the work you ask your creative service firm to do. Really. In this episode, you will learn why “ASAP” is the worst deadline you can set, why every project can’t be a fire drill, and how long it should take to create a simple website. Among other things. No artificial intelligence was used in the making of this podcast. Or the writing of this post. (We must construct a valiant resistance against our robot overlords.)