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Evaluating design or art direction* can be somewhat difficult. So many terms. So many elements. So many things to consider. And not all designers are easy to talk to. This episode talks about the four tools you can use to evaluate design and provide good feedback to a designer or art director. We cover type, color, white space, small logos, the psychology of design, and what to do when a jerk of a designer makes you feel small for asking a simple question. Happy to help.
*(What’s the difference? We talk about that.)