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Getting off on the right foot is an art and a science. And the kickoff’s impact on the creative process cannot be understated. In this episode we talk about singular messages, having good research, setting expectations, and why some creative people will never read your creative brief. Never. Ever. I’m not saying it’s right. I’m just saying it happens. Creative people. Yeesh. Am I right? Hey, if you like this episode a review on the Apple Podcast app or Spotify or Audible would send us into the stratosphere. Thanks much.