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There’s a lot on the line when you decide to undertake a brand refresh or a complete rebrand. It’s stressful. It’s not easy. It’s complex. It requires more than one podcast episode to explain. (Four actually. Maybe more.) In this, the first in a series of episodes on rebranding, we talk a little bit about the questions you might need to ask and answer before you go through the process of hiring a firm (a firm like mine, for example) to help. Don’t worry. We are going to get through this together. Happy to help. If you love this episode, please rate us on the Apple Podcast app, Spotify, Audible, or wherever you are listening to this show. Many, many thanks.