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You might be surprised to discover all of the steps that go into a rebranding process. It’s common. And it’s one reason many clients don’t budget enough to actually take on a rebranding engagement in the first place. This stuff is not easy, dear client. But so worthwhile when done right. In this episode, we discuss preparation, budgeting, finding a branding partner to work with, discovery, positioning, messaging, visual identity, and execution. Buckle up!